Context
Part of Government was interested in understanding how people could be encouraged to adopt new behaviours – through various incentives or campaigns; and what technology and applications were available that could help.
Assignment
Alpine was tasked with building a Business Case for a two-year Pilot Programme that would evaluate various options, including mobile devices, applications and incentive providers, as well as PR campaigns and links with 3rd-parties.
Outcome
Alpine produced a comprehensive Business Case that analysed several options and recommended a way ahead. As a result, Alpine managed setting-up the team that would carry out the procurement for the application and incentivise providers, as well as established the project, along with its first two pilot launch areas.